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Answers for Business: finding your way in Dutch rules, permits and subsidies
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Advertising and promotion

On this page you find rules and regulation in relation to advertising and promotion. For instance, an advertising permit is normally required to install a billboard on your building. A licence or permission is also required to distribute advertising leaflets from door to door. The Dutch Civil Code (Burgerlijk Wetboek) includes rules and regulations regarding misleading and comparative advertising.

  • Rules (13)
  • Taxes (3)
  1. Advertising

    If you advertise in the Netherlands, you must observe the rules on misleading and comparative advertising in Book 6 ...

  2. Advertising permit

    If you want to advertise on a building in the Netherlands, for example on a billboard or an illuminated sign, you ...

  3. Corporate social responsibility (CSR)

    Corporate social responsibility or CSR (Maatschappelijk verantwoord ondernemen, MVO) means that you take into ...

  4. Distributing advertising material

    If you want to distribute advertising material (leaflets, flyers and samples) door to door, or arrange for this to ...

  5. Event licence

    If you want to organise an event at a public location in the Netherlands, you will probably need an event licence ...

  6. General terms and conditions

    In the general terms and conditions, you state the rules that you want to apply in the contract with the buyer of ...

  7. Guarantee

    If you sell a product in the Netherlands, the consumer is legally entitled to a good product, according to Book 7 of ...

  8. Packaging

    Producers and importers who bring packaged products and packaging onto the market in the Netherlands must observe ...

  9. Permit for closing a public road

    If you want to close a road in order to carry out work or organise an event, you will need a permit from the ...

  10. Purchase agreement

    If you conclude a purchase agreement as a businessperson in the Netherlands, you must abide by the rules for ...

  11. Registering a domain name

    If you want to start a website in the Netherlands, you must first choose a domain name (Internet address). You ...

  12. Spam ban

    All EU-based companies must comply with the ban on spam. Pursuant to this ban, you are not permitted to send any ...

  13. Unfair trading practices

    If you sell goods or provide services to consumers in the Netherlands, you must not use unfair trading practices, ...

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